The Variety & Sony FYC Virtual House featured a month-long interactive experience with original content from Sony’s top contending shows, talent, creators and more.

FYC VIRTUAL HOUSE
VISUAL IDENTITY, LOGO DESIGN

To create a more immersive experience for guests, Variety partnered with Sony to recreate a virtual version of their backlot. The main visual element was defined by a neon ring to represent a piece of the large rainbow. From there the digital marketing continued to expand the identity, resulting in a bold look to showcase the Sony content.

This virtual event was designed with Eventique and involved digital components (social graphics, digital invite, slides, registration site).