DR MARTENS
BRAND IDENTITY, BRAND CAMPAIGN

This rebrand was focused on preserving two special qualities of the company: the Airwair Bouncing Soles and the iconic yellow stitching around the shoe. The warped marker typography reflects the bouncy quality while the stitched soles are integrated into the second mark, creating a unique handmade identity.

#DMSTANDTOGETHER is a universal campaign that offers individuality in different communities. Although Dr. Martens was originally created as a work boot, it has become a staple icon for music, fashion, and working industries. By standing together, we are able to make a change collectively by sharing our individual voices.